I’m sure you saw the 23 Crybaby shirts that many fans were wearing at the Verizon Center for Cleveland’s game 6 win over the Wizards. What you might not have noticed is that those shirts were given out as a promotion by Papa John’s restaurants. Or perhaps you did…
I’m a delivery driver at Papa John’s in Shaker Hts, Ohio. We were very busy during the game, and then it just died. We received two faxes talking about the shirt, followed by threats to boycott. I hope this blows over quickly. -Tim Goldy
Now, I know that this was strictly a business decision. I understand marketing. But I can also understand English, and I found these gems on Papa John’s website, under ‘core values.’
Accountability We do what we say we are going to do when we say we are going to do it. We earn the right to hold others to a higher level of accountability by being accountable to ourselves, our customers and our business partners.
Superiority Our customer satisfaction must be consistent, quantifiable and demonstrable. At Papa John’s we expect excellence – the “best in its class” in everything we do.
Interesting. So a company that values ‘the best in its class’ fails to recognize LeBron James as one of the best players in the league. Further, Papa John’s has attached themselves to the idea that LeBron James is in some way “overrated” or “coddled”.
The website that put the idea to cyberspace first is SoGoodBlog.com. You can find the article about Papa John’s here, Papa John’s Hates the State of Ohio. Since, many Clevland fans have been calling for a boycott. (Note: SoGoodBlog wanted to be sure everyone know sthat they were not calling for the boycott.)
My first thought- that’s kind of silly. But the more I think about it, the more I say why not. I don’t expect anyone outside of Ohio to participate in this, unless you are a huge Cavaliers or LeBron fan. But if you want accountability Papa John’s, then I’m willing to provide you with it.
You made a terrible business decision, because you are alienating a large customer base. You could have very easily avoided this by providing shirts that said Go Wizards or Whhhhiiiizzzarrrdd! or whatever. You didn’t have to go crybaby. And by the way, I hope you never wanted a piece of LeBron’s advertising potential. I think you can kiss that goodbye.
So here it is Cleveland fans. I say Papa Johns made a huge mistake, and should pay for that mistake. I’m not ordering their crap anymore. There are plenty of choices out there, they just made it easier for you.