The Cleveland Cavaliers sent out a press release this afternoon to reveal their latest tweaks to the color scheme and logos for their franchise. While these minor changes had been reported for several weeks, the official announcement makes things…well, official.
The changes, which can be seen in the image to the right as well as those below, are more or less alterations of the wine and gold within the various logos. The wine is deeper and the gold is more of a yellow than anything. Think more Michigan than Notre Dame.
Per the team:
The Cleveland Cavaliers announced today that they have updated their primary and secondary logos and wordmarks to now represent an “original expression” of the team’s wine and gold colors.
The logo and wordmark designs will remain the same, but the color changes, to a deeper wine and brighter gold, are truer to the hues that were a part of the team’s history from 1970-1983. These original colors have been very popular with fans as evidenced in the recent success of the team’s Hardwood Classic line of merchandise and specialty uniforms that features retro styles and colors from the earlier years of the Cavs.
The team touted merchandise sales following the switch to the wine and gold colorway following the 2002-03 season. Labeled a “new expression of wine and gold,” the team hopes to build off of the momentum they have seen since the jersey switch. Fortunately, there is something else that happened to the Cavaliers following the 2002-03 season that had a large impact in the sales of jerseys and other merchandise. Unfortunately, it is one that could have a profound impact on the flip side of the coin – even more so than the changes that are being implemented for the upcoming season.