By now, you have likely seen the shirts and YouTube videos that have provided Cavalier fans an outlet to unleash their collective angst. Adding to the mix is one of Cleveland’s own, Great Lakes Brewing Company – the award winning microbrewery on Cleveland’s west side – via their limited production of “Quitness,” a dry and bitter pale ale named after the recently-departed LeBron James.
Great Lakes has long produced beers that are references to city-specific occurrences as well as a handful of sports-related names. The use of the dry and bitter ale for “Quitness” is means which to epitomize the mood of the collective Cavalier fan base.
“Connecting to our city, our fans and our community has made Great Lakes Brewing Company what it is today,” said co-owner Patrick Conway via the GLBC website. ”Making lemonade out of lemons comes naturally as evidenced by some of our other beers like the Burning River Pale Ale and Blackout Stout. Rest assured Cleveland – GLBC isn’t going anywhere and we will continue to win world [beer] championships.”
On the night of The Decision, Great Lakes planned on selling all of their burgers for $6 had LeBron James announced his desire to remain in Cleveland. The new, limited edition ale is a decent consolation prize. Quitness will only be available for a limited time. The “training camp” is set to kick off this Wednesday at 4PM and will be for the having while supplies last. While having a “Quitness” bottle would have made for a decent collectible, Great Lakes’ willingness to cater to the Cleveland fans continues to be appreciated by many.
Other sports-related brews featured by Great Lakes Brewing Company throughout the year include The Stein Bach (named after the Cleveland Browns offensive lineman), Cleveland Brown Ale and (site favorite) Wit ‘Till Next Year.