Cavaliers Unveil Updated Jerseys for 2010-11 at Local Tweet-up

Yesterday, we showed you some leaked digital images of a potential jersey change.  Today, the Cleveland Cavaliers have officially lifted up the curtain on a slightly different rendition of said jerseys, providing fans with what is merely the latest of several changes that will be effective for the 2010-11 NBA season.  The image to the right is the first glance of the slightly altered jersey that Dan Gilbert’s team will don as it begins its first chapter of the post-LeBron James era.

On both uniforms, special details make the new threads distinctive. The Cavaliers DNA statement:  “All for One. One for All.” is printed along the back of the inner-collar of the crew neck jersey (image here), and the Cavaliers secondary logo “C-sword” appears on both sides of the shorts. The team will reportedly debut the uniforms when they take the court for the first 2010-11 preseason game on Tuesday, October 5^th at 7:00 p.m. vs. the Charlotte Bobcats at Quicken Loans Arena.

The Gilbert-owned Cavs have never been shy with their various colorways when it comes to ensuring that the team shops and merchandise stands have plenty of fresh options for those in the market for some new mesh gear.  Over the last two years alone, we’ve seen the traditional whites, blues and occasional wine/gold combo, a slew of Hardwood Classics (early ’80s wine and gold, late 80′s royal blue and orange), and even the CavFanatic selections ranging from electric blue to a combination of the two Hardwood Classic kits.

Given that the Cavaliers recently tweaked a few things on their wine and gold colorway for the upcoming season (deemed the “new expression”), have changed the logo that will grace midcourt at Quicken Loans Arena (no more comic sans!) and have undertaken a project to expand the in-house team shop (perhaps a year too late), the most recent of updates come as no surprise.

At a tweet-up sponsored by the Cavs which featured free food, t-shirts and ticket giveaways, the team unboxed the new uniforms with the help of legends Campy Russell and Austin Carr.  The event, which took place in Cleveland’s Barroom, featured house music, a meet-and-greet for fans, several members of the team’s public relations department, and was hosted by the team’s in-game announcer Ahmad Crump.

The “old” jerseys from the last few seasons have long been on discount at the online team shop, likely clearing way for the version that was released today.  Now, one can only hope that the CavFanatic version for the upcoming season pays homage to Joe Tait’s sweaters.

–

(Above image courtesy of the Cavs twitter account)