If you are one of the few thousand people to roll through the Progressive Field turnstiles over the last few home games, you may have noticed a new decal on the wall in right-center field. Though a bit vague, the decal represents what the Indians hope will be a successful family-friendly atmosphere as well as a way to utilize the 16-year old facility during the winter months.
Dubbed the “Coolest Place in Cleveland,” the Indians will roll out the inaugural season of “Snow Days,” a winter playground of sorts that will provide attendees with the chance to participate in a range of winter-like activities, ranging from fireside hot chocolate on the home run porch all the way to 10 lanes of snow tubing in right field.
Creatively called “Snopening Day,” Progressive Field’s Snow Days will open up on November 26th – several weeks after the MLB’s World Series is set to come to a close – and will feature a fireworks show as well as a tie in to Cleveland’s Winterfest Celebration that takes place one day later. It will operate from 12 noon until 10 PM and is expected to run until after the New Year.
Looking for something to do when the kids are on their holiday vacation? The Indians hope to have you covered as Snow Days will be open Christmas Eve, Christmas Day, New Year’s Eve (featuring more Fireworks) and New Year’s Day.
The team has made an attempt to add baseball-like names to each of the activities; the snow tubing area will be called “The Batterhorn,” there will be a walking trail called “Winter Haven,” and a kids play area in left field will be titled “Slider’s Snow Mountain.” For a team in dire need of revenue generation, the Indians hope that this will provide the city with an opportunity to participate in a “first-of-its-kind” attraction.
The team is currently giving away 100 free passes for Snopening Day on their website. Judging by public relations VP Bob DiBiasio’s comments, the team will also be creating ways for local companies to participate in after-work events. Group daily discounts and private party opportunities are front and center on the Snow Days website, including the use of the Progressive Field Terrace Club, Champions Suite and Field Level Dugout Suites.
Given the planning that has gone into this initiative to this point, we will likely be hearing a lot more about Snow Days in the coming weeks.