February 22, 2012

No Restrictions: The Best Minor League Logos

Last summer, the Akron Aeros announced they were considering a name/identity change. A contest ensued, and the fans voted to keep the Aeros moniker over such choices as ‘Oats’, ‘Canal Diggers’, ‘Gum Dippers’ and ‘Rubber Ducks’. Good job fans.

Today, the Indians extended their player development contract with the Carolina Mudcats of the high A Carolina league through 2014.

What does this have to do with anything?

Well, I figure it gives me license to give you my Top Ten Minor League Baseball Logo list of course. Not that I need any pushing to discuss uniforms or logos. As I’ve said over and over, I’m kind of a uni-nerd that way. So here we go.

Honorable Mentions:

I went through minorleaguebaseball.com and viewed all of the logos, pulling aside the ones that stood out. I was hoping to get at least 10 on the first pass. I got 22. That meant some cuts. My honorable mentions come from those. Durham Bulls, Batavia Muckdogs, Montgomery Biscuits and Wilmington Blue Rocks. The Bulls are just a classic look, and quite well known outside of baseball circles because of the movie. They may have snuck into my top ten, but the logo reminds me too much of the old Broncos logo. The Biscuits nearly made it because, well because they made a biscuit into a baseball mascot. A biscuit- complete with butter tongue. Nice.

The Top Ten:

10. Lakewood BlueClaws

Class-A affiliate, Philadelphia Phillies. South Atlantic League.

The BlueClaws underwent a redesign recently, and the results are pretty good I think. To be honest, the old crab logo wasn’t bad either. Perhaps it is the foodie in me that loves seeing a blue crab used, or maybe it’s the creative font. Put it together with a devious looking smile and beady eyes and you have a winner.

Even though this is about logos, they have to look good on a hat as well, and the BlueClaws pull it off. Great looking jerseys too.

9. Yakima Bears/Fresno Grizzlies

Yakima: Class A short season, Arizona Diamondbacks

Fresno: Triple A, San Francisco Giants

Ok, a little explaining. I grabbed both logos and it wasn’t until I was trying to seed my top ten that I realized these two were almost the same logo. Both are feature the bear encompassing the wordmark, with claws visible on the wordmark. Both even have a baseball and home plate diamond.

This kind of similarity even made me consider dropping them off the list altogether. But I really like them. If only one of them existed, it would have gotten a lot higher on the list though.

8. Carolina Mudcats

Class A affiliate, Cleveland Indians. Carolina League.

I hope you can trust me when I say this is not a homer pick in any way. Despite being a Tribe affiliate, I’ve never been to a Mudcats game, and despite the affinity for the logo, I’ve never owned a single piece of clothing from the team. The logo is just one of those great minor league traditions.

The colors are great, and the wordmark has a great unique font with the D and C forming fish whiskers. And tell me this isn’t a great looking sweatshirt. Well done. The Mudcats logo goes back to 1991. Makes sense that I would be into it, as that’s about the time I started following minor league baseball.

7. Bradenton Marauders

Class A affiliate, Pittsburgh Pirates. Florida State League.

So the Marauders get the nod for a couple reasons. First, even though they are in Florida, they followed the Pennsylvania state mandate that all Pittsburgh related teams use yellow and black. (Joking.) Actually, it is because they stayed with the Pirate motif of the parent club, but called themselves the Marauders. Seriously- the Marauders. There need to be more teams named the Marauders. It’s hard to even say Marauder without sounding like a pirate. Try it. Marauder. See?

6. Portland Sea Dogs

Double A affiliate, Boston Red Sox. Eastern league.

Ok, so a sea dog is technically a seal or ‘an experienced sailor’. And this logo looks pretty simple. Like coloring contest simple. Seal jumping through a P. With a bat in it’s mouth.

But I like it. Sometimes I can’t explain these things. The fonts are all completely different, which I don’t care for. It’s one of those designs that look a lot better on a hat or a jersey than they do on paper.

5. Quad Cities River Bandits

Class A affiliate, St. Louis Cardinals. Midwest League.

This is what I meant by ‘no restrictions’. You can name your minor league team whatever you want, as long as it sounds cool. Team it with whatever mascot you want. River Bandits and raccoons? Of course! Why not.

From a practical business standpoint, the possibilities are endless. Marketing opportunities galore. Stuffed animals? Check. Appeals to both genders? Check. Nice color scheme? Check. Classic font for baseball use? Check. Inclusive of the local community? Check.

4. Modesto Nuts

Class A affiliate, Colorado Rockies. California League.

This doesn’t work if peanuts weren’t such a fixture of baseball culture. Truth be told, it is a little daring to name your team something that an 8 year old boy can make fun of. Kudos for pulling the image off. The logo is great, and the look is fantastic on uniforms.

The mascots are a little scary. Not the drawings, but the costumed characters. Al and Wally are their names. Hard to pull off a chestnut costume I guess.

3. Toledo Mudhens

Triple A affiliate, Detroit Tigers. International League.

I think the Mudhens were the first minor league team I ever heard of. When I was a kid my dad would watch MASH, and of course Klinger was from Toledo and wore a Mudhens jersey on the show occasionally. I asked my dad about it one day, and that is when he explained what minor league baseball was. The logo and team are timeless and classic. Even the old goofy looking batting bird logo. Like Durham, this one is likely to stay the course for years and years.

2. Charleston RiverDogs

Class A affiliate, New York Yankees. South Atlantic League.

A logo that’s been around since 1996. That doesn’t sound like a long time, but in the ever changing culture of minor league baseball, 15 years is an eternity. I’m a dog person. It just works for me. If I were running that team, I would make sure there was an animation specialist working there to create cartoons and such featuring the dog all over the scoreboard. I’d also invest in some dog breeding and have a live mascot walking around the stadium. Of all my picks, I’m sure I’ll hear about this one the most. It’s my list.

1. Richmond Flying Squirrels

Double A affiliate, San Francisco Giants. Eastern League.

Are you kidding me? This is awesome. The Flying Squirrels. Fantastic. I really don’t like the wordmark as much, at least not for a jersey. A little too comic book, but it isn’t bad enough to knock a flying squirrel out of the top spot. Great colors. Great movement in the logo. Tell me every boy in the Richmond area doesn’t want a flying squirrels hat or shirt? Crossover opportunities galore with the character, and the possibility for the coolest mascot ever.

Well there you go. Feel free to tell me what I got wrong in the comments.

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  • Shamrock

    Minor league baseball has a ton of great logos as does hockey. For those who like that kinda stuff.

  • **bobby**

    2 words

    Lansing Lugnuts

  • BTwrestle04
  • Big Sherm

    I live in Raleigh NC and can’t wait to see my Tribe play the MudCats on April 3rd, the stadium is awesome and pops up in the middle of farm country just like the “field of dreams”.  Always been a MudCats fan because I like the logo so much, it’s pretty sweet that I’ll get to see players that I will have more interest in now that they are a Tribe affilliate.  Does anyone know if the Rippers logo was allowed to stay after the women’s groups were all upset that they used a moniker from a 19th century serial killer of prostitutes “Jack the Ripper”.  Never heard the end of it but it is a great logo too, sneaky guy with a cape, top-hat and a bat!

  • http://twitter.com/csobol chris sobolewski

    The blueclaws logo reminds me of this video for some reason

    http://www.youtube.com/watch?feature=player_detailpage&v=7gjfZABX8Kw&noredirect=1#t=21s 

  • Max

    Are the Chattanooga Lookouts still around? I ordered one of their hats out of the back of Sporting News in the early 90′s. I loved that hat

  • Max

    my apologies…a simple google search answered my question for me  
    http://lookouts.milbstore.com/store_contents.cfm?store_id=37&dept_id=196&product_id=1053

  • enjoymoreradio

    Richmond based Tribe fan. Love me some Squirrels. Our mascot, Nutzy, a squirrel, went to St. Louis during rally squirrel fever.

  • Anonymous

     No kidding where are the lugnuts??

  • Gren


    Tell me every boy in the Richmond area doesn’t want a flying squirrels hat or shirt?”

    I want one just looking at it ! The Blue Claws logo is superb as well. Nice finds !

  • Razorzips

    I live in Charleston SC and the Riverdogs games are a good time. There are also so many people from OH here that they have hosted a “Go Back to Ohio” night the last couple of seasons. It was based on some bitter local’s website (GoBacktoOhio.com but it is fun to see everyone in Tribe, Reds, Buckeyes and other Ohio gear at The Joe. (Joe Riley Stadium)

  • Razorzips

    It looks like that web site doesn’t exist anymore but there are still a lot of Ohioans here in SC!

  • Anonymous

    I loved the “K” on the Kinston Indians’ caps last year.  It was a vertical baseball bat with a feather wrapped around it on an angle to create a “K”.  Apparently I wasn’t the only one who loved it, because every time I went to their website to order a fitted cap in my size, it was out.  It was very basic, but I just loved the way it looked.

  • Darthroseman

    How did the Biscuits NOT make the list!? IT IS A BUTTERMILK BISCUIT! Their mascot is even better.

  • **bobby**

    Lansing Michigan

  • **bobby**

    Lansing MI

  • **bobby**

    This subject is near and dear to my heart.

    I spent many years traveling for work…to many out of the way places.

    I have a collection of minor league baseball parks that I have visited.

    The Rancho Cucomonga Quakes  is probably one of my favorites names.

    the Louisville Bats is probably my favorite hat….a purple bat holding a louisville slugger.

    the most disturbing was the Little Rock AK team…

    The Travellers named after Robert E. Lee’s horse.   The Logo is a crazed Rebel (R. E. Lee) on a horse, holding what I call a “beat down” bat looking like he is in hot pursuit of an escaped slave.

    Mind you I was there in the 90′s not the 50′s

    Looks like they figured it out too…in trying to find a current image, they seemed to have changed a bit  the team is now the Travs and the logo is a L and a T.