May 22, 2013

Browns Backing in to Wide Receiver Improvement

They came, they saw, they dropped passes. Lots of them.

The receiving corps which represented the Cleveland Browns’ passing game in 2011 was essentially the Island of Misfit Toys. A pair of second-round underperformers — one later released — were joined by a return man and a former running back who had not played football during the last year due to ineligibility issues. On the rare occasion when the team entered the red zone, a tight end who is allergic to blocking would motion into the slot. Even the reserve quarterback got in on the action; his lone, 21-yard catch would ultimately place him as the team leader in yards-per-reception.

Heading into the draft having avoided free agents as if they were bill collectors, the wide receiver position topped the team’s list of needs. The immediate and direct answer came in the form of Miami Hurricane speedster Travis Benjamin, a player who the team feels they have intimate knowledge of due to his time spent with Mark Whipple when the current Browns quarterbacks coach was the Hurricanes offensive coordinator. The book on Benjamin: Small hands, small frame, killer dreads, and was once clocked having a 4.26-second 40-yard dash. Devin Hester’s Pro Day 40-time, for comparison purposes, was 4.33 seconds. Given size and stature, Benjamin was quickly compared to a former Heckert draft selection in Philadelphia’s DeSean Jackson. That said, while the Browns’ stable of receivers received an injection of speed, the position was easily one of the most ignored when it came to this past weekend’s festivities.

Or was it?

Understanding that the team’s passing game left a lot to be desired, it appears that the Browns front office decided to indirectly attack their aerial weakness, addressing it from the inside out. A top-flight running back to keep defenses honest was only the start. From there, Tom Heckert opted to add a strong-armed, red-headed yet accurate quarterback in Brandon Weeden. Finishing the line of scrimmage sandwich, Heckert set his sites on protection for the 28-year-old, adding the top right tackle in the draft (Mitchell Schwartz) as well as a bruising guard in Colorado’s Ryan Miller. Coupling all of this with another year of experience, and the Browns feel that their receivers will improve due to the time they’ll have to run their routes coupled with the arm from which the ball will be delivered.

“An outstanding quarterback brings synergy to the whole team,” said head coach Pat Shurmur this past weekend. “Just like the addition of a running back helps the quarterback, a quarterback who throws the ball accurately and on time, makes the receivers looks good.

“When the quarterback has a little bit more time to throw it, because the line is doing their job, it makes everything look good. I think that it is all connected, I really do. I think that it is hard on offense to talk about one specifically not connected to the other. I do know this, when you have outstanding quarterback play, all the players on offense and all of the people in this room, we all look good.”

Last season’s top target was a rookie in Greg Little, getting 121 looks from Colt McCoy and Seneca Wallace. Of those 121, only 61 were hauled in for receptions. Little’s drop total in 2011 is well documented as the former Tar Heel was second in the NFL having 12 balls hit the ground on his watch. As that excruciating as that number is, it’s nothing compared to the other 48 targets which were neither caught nor dropped; targets that were anything but on-target.

Mike Holmgren was not about to make excuses on Saturday, stating that the receivers have to catch the ball. At times last season, Holmgren felt that Otto Graham could have been under center and things would have still been bleak. Drive killing drops leading to eventual three-and-outs or the giant pendulum that swings from momentum-building first down to a deflating third-and-long. Yet, as bad as some of Little’s drops were, they paled in comparison to the pass attempts that sailed over his head, skipped three feet in front of his cleats, or were thrown three-to-five yards behind him.

“The [receivers] will be better, for a lot of reasons,” said Holmgren. “That’s why no one is in a panic about how the draft went as far as how our receivers went. We will not drop the ball like we dropped it last year. We will have a running game to go with our passing game. Those things by themselves it will be better.”

Sure, receivers can make a quarterback look good, but in today’s NFL, it’s the quarterback who typically wins the chicken-egg debate. If not for Drew Brees, the Saints would not have had two 1,000-yard receivers and four players with at least seven touchdown receptions. If not for Peyton Manning, Pierre Garcon would not have a shiny new five-year, $42.5 million dollar contract. 

Heading into this off-season, the everlasting debate was if the issue in 2011 was Colt McCoy or his relative lack of weapons at the offensive skill positions. The only way to find out the answer was to add weaponry and let the result unfold. Instead, the front office drew their own conclusions and acted upon it knowing that the hour glass was quickly losing sand.

We will soon find out if Brandon Weeden is not only an upgrade at quarterback, but a miracle worker with this current cabal of receivers.

(AP Photo/Mark Duncan)

  • cmm13

    Travis Benjamin may be a long shot at WR but I am secretly hoping he is the new kick returner to begin the year and Cribbs finds himself running gadget plays and gunning.

  • Garry_Owen

    “red-headed yet accurate”

    Ha!  Didn’t know that a person’s degree of ginger had any correlation to that person’s degree of pass accuracy requiring such a caveat/clarification.  But, there it is.  This is why WFNY is so great:  Analysis that McShay, Kiper, and Mayock are afraid to offer.   

  • Ritz

    Can a QB make a receiver better? Sure.

    But a bad receiver is still a bad receiver. Give me a good receiver so my new QB can make him great.

  • Harv 21

    They have another significant chance to add something decent in the short term: last surprise cuts of training camp almost always have veteran receivers who know how to get open and have some gas left in the tank. They’ll certainly be eyeing rosters of other teams running similar offenses.

    Not at all sold on MoMass contributing. Believe he’s now had 2 concussions, he looked kind of gun-shy over the middle in late season and it looked like sensed that and were getting in his head.

  • The_Real_Shamrock

    I’m not buying this for a second especially not when it’s been reported that Kendall Wright was supposedly the guy they wanted at #22.  I think once the top WRs were gone they decided to go in other directions, literally, this way, that way, over here over there.  You would think that since they are making Weeden the starting QB that they would have assisted him by getting him, just like McCoy, someone else other then Little to throw to.  We will see if Weeden’s physical attributes make the WRs better.  They’ll have to, no question.

    I think the argument is one Tom Heckert would love people in this town to believe.

  • Natedawg86

    I like orange-head better

  • http://www.facebook.com/chris.sobolewski Chris Sobolewski

    It seems as though the coaching/managment staff feels the problem has a lot more to do with McCoy not making the correct reads, or not making them in time, than it has to do with the recieving corps. I have no choice but to trust their talent evaluation for now, but time will tell.

  • Lars

    I will win Powerball’s jackpot, I will win Powerball’s jackpot, I will win Powerball’s jackpot.  I’ll keep playing the same numbers over and over but I’ll change the store I buy them at.  That will make all the difference, it just has to for a lot of reasons.

    Maybe that’s a bit hyperbolic, but bad receivers are bad receivers.  Plenty of guys have played WR for the legendary QBs but plenty more have been total duds for them as well.  I think a great QB obviously makes his WRs better, but there’s a limit and the only guy non-rookie on the team who I think has potential to stick around is still Little and that’s a fail.

  • ac

    your negativity is exhausting!

  • mgbode

    he needs to die the stripes through the middle to complete the look.

  • The_Real_Shamrock

    You need a new line it’s boring but feel free to join the discussion and add something.  I’m eagerly waiting.

  • mgbode

    Here’s the thinking:

    Colt was not accurate enough or was too late with too many of the short to midrange throws, which resulted in the WRs getting sized up and hit hard.  This led to concussions and the WRs getting gator-armed on those routes.

    There is definitely some truth to this statement as Colt too often would throw just behind a running WR/TE rather than in stride making him slow down just a hair and allowing the defense to get a whack on him.

    The other side are the perfect throws to the sticks on stop-routes, etc. that just bounced off WRs hands/chests (looking at you Mr. Little).  Hard to say those were from being worried about a hit.   Or RBs just dropping the ball on swing routes (I don’t even want to think about Hardesty vs. Titans).

  • stien

    Everyone seems to act as if the wide recievers just started dropping passes last year.  Does anyone remember Braylon Edwards or Kellen Winslow Jr, they sure droped a ton in their time with the team.  I think it is something in the water in Cleveland! 

  • stien

    His hair color will match the helmets.

  • RyInCbus

    Crazy idea:  Maybe Greg Little dropped the ball so much because he hadn’t played football in a year, had no training camp and was too busy concentrating on his route running/breaks to concentrate 100% on making the catch.  Just throwing that out there. 

  • The_Real_Shamrock

    Kinda hard to be accurate when you are running for your life too!  I don’t know if McCoy was the guy or not but he clearly didn’t get much help whether it was other players, coaches or FO.  The way he was handled reminds me alot of Tim Couch.  Both were fed to the lions.  Maybe that’s why I was one of the people who would have preferred one more year for McCoy after a WR, RT and RB were added.  It’s not hard to find another QB as the Browns have continued to demonstrate.  Next year there will be plenty more available.  One could have been added and have the benefit of an offense around him.

  • The_Real_Shamrock

    Great points kind of what made his selection head scratching.  Add that to the list of head scratchers people and let me know how many that gives us now.  And he was McCoy’s best option @ WR.

  • BIKI024

    contract year for MoMass, i think he has a solid year for us..  

  • BenRM

    Speaking as a red head, I call my own accuracy into question on a daily basis. Weeden is a rare find, indeed.

  • BenRM

    This is how I think it played out:

    1) They had 3 WR’s graded as really worthwhile – none fell to them
    2) They had an interchangeable group that were ranked okay if they fell to them – none did
    3) They still think that maybe MoMass can offer something in terms of production
    4) They draft a guy who’s only job is to stretch defenses out so that MoMass and Little can make underneath and at midrange.

  • mgbode

    I agree.  The right side of the OL did him no favors on being able to set his feet and make those throws.  You were not alone in not minding giving him 1 more year to prove himself.

  • mgbode

    Braylon’s current NFL roster status shows that part of his game never left him.

  • stien

    I think the Browns big plan is to resign him, he will fit right in, and maybe an upgrade to the current recievers.

  • kev

    I think Little has a ton of upside and could open even more eyes next year. A few reasons for that:

    1/ He was a rookie
    2/ He didn’t play for over a year and didn’t even have a proper off season
    3/ Everything H&H have said (to a certain degree) 

    the only problem is one receiver doesn’t make a receiving corps. Although Jordan Norwood could be a nice surprise. But The Browns clearly need a(nother) top receiver. Because I really think Little could be a very good receiver. 

    I’m really intrigued by what’s going to happen next season. on the offensive side of the ball H&H went all in, and it’ll be interesting to see if it pans out. And on the defensive side I want to see how the young players are improving. Besides the addition of JMJ could be a really good one in my opinion. 

    Overall if the browns’ season is bad again I really hope people won’t get the torches and ask for H&H’s head. As it has been said over and over the organization needs stability and I don’t think it’d help to change everything (yet again).

  • http://twitter.com/Pelderskelter Patrick Elder

    I think it’s pretty apparent they wanted Weeden no matter what. So they missed out on their top WR, that doesn’t mean they completely reversed course in the middle of the draft. What’s much more likely is that they simply thought that adding a RB, QB, 2 OL, and a speedy receiver/returner would be sufficient for this year, and they will address WR as their top pick in the next draft. Getting these positional upgrades on offense will, of course, improve the WRs. This isn’t some cockamamie scheme by Holmgren and Heckert to try to trick us into thinking the WRs got better. Obviously they’re the same receivers, but significant additions to the rest of the offense will have a positive impact on them.

  • The_Real_Shamrock

    The fact that Pashos was that injured and was the best option was just scary but when they signed Pashos they knew he had a history of injuries.

    With the schedule the Browns have if I was the GM I’d have ridden one more year out on Colt.  I’d have added Richardson, Reiff and a WR at #37 (based on how the draft broke down at the time).  I’d have taken a QB later, later, later.  After #37 I’d have turned to the defense and chosen the best available CB then proceeded to either OLB or DL depending on who was available. 

    I’m sorry but drafting isn’t that difficult or I should say it shouldn’t be but look who I’m replying to you knew more about the available guys then me.  Am I wrong?

  • http://twitter.com/Pelderskelter Patrick Elder

    Why is it head-scratching? Given his lack of experience at the position and the lack of training camp, we should all be incredibly ecstatic given his production last year. If he continues to develop and has a full training camp, he should be greatly improved this year and be a great #2 option in the future. Seems like a great pick in the 2nd round to me.

  • http://twitter.com/Pelderskelter Patrick Elder

    Ya, I don’t see how this doesn’t make sense to some people. They had a plan, they stuck to it, and this is what we got. Maybe it’s not what people expected or wanted, but I can guarantee it will make the WRs better this year, and they will certainly address the position in next year’s draft.

  • The_Real_Shamrock

    His being drafted given what you said is the head scratcher particularly on a team that lacked WRs NOT what he did a year ago.  I’ll go one better if he can actually hold the ball he better be the #1 option because as I see it he’s the only real threat the Browns have…which is why they needed to draft a WR in the first three rounds.

  • The_Real_Shamrock

    “and they will certainly address the position in next year’s draft”

    They will?  By addressing it I assume you mean a draft pick in the first two maybe three rounds not just anywhere.  For all we know Heckert thinks he addressed it this year.

  • dan

    You think the team needs stability, I think it needs improvement. The Lions had stability with Joey Harrington at QB and Matt Millen as GM, they improved when….

    Okay, that’s an old argument that doesn’t have to be repeated here. I just would like to know, however, how many seasons of 5-11/4-12 football are necessary before the decision has I be made to try stability with a different regime?

  • Garry_Owen

    If #2 is correct, then it’s their own fault.  That trade down in Round 3 ensured it, and, if drafting a solid WR was a priority, is inexcusable.   

  • BenRM

    I guess what I meant more was – there was a group of guys they thought were 3-4th round talent, and they didn’t get any of them, so they moved out. 

    Frankly, Randall was the only one in that group I actually liked. (Well, and Quick, but I’m surprised he didn’t go in the 1st). I thought Jeffery was an interesting project, and I think Hill will be a bust. 

    Time will tell if any of those 2nd round receivers pan out. Robiskie was legitimately ranked as a 2nd round prospect at one point, too. 

  • Garry_Owen

    I guess I can see that.  I must be too caught up in the fact that by trading down the Browns missed on Sanu.  Maybe they thought he would fall down to them, maybe they just didn’t have him rated that highly, but in my opinion they really blew it by not drafting him when they could have.  But, as they say, opinions and all . . .

    I just know (or at least have a huge hunch) that we’re going to regret playing against Sanu twice every year. 

  • npoling47

    I think we can look to Greg Little to be a greater threat this season. There are a lot of factors that go into why he was not as productive as expected last season. For starters, he didn’t play his senior year because of the NCAA ruling. That coupled with the fact that he then had to move up to the NFL is significant. Secondly, with the CBA conflict he had no training camp in which to learn the Brown’s offense. I realize he dropped a lot of passes, but a lot of receivers that drop passes early in their careers have gone on to be greats. Even Jerry Rice had trouble pulling in the football when he was a rookie. While Greg Little may not be any Jerry Rice, look for him to be a major facet of our offense moving forward.

  • Ritz

    Yea but what if that ‘plan’ was wrong?

  • http://twitter.com/PEngle39 Phil Smith

    Can’t magically make quality receivers fall to you in the draft. The worst thing any team can do is panic and take a WR that’s no better than what we already have in Cleveland. Had too many holes to make WR a priority.

    There was a clear top-tier of WR’s that interested everybody (Blackmon, Floyd, and Wright). Then a second-tier with a mixed assortment of guys like Stephen Hill who had 40 career catches and the most atrocious drops i’ve ever seen in college football and Alshon Jeffrey who couldn’t even separate from a linebacker.

    Did the Browns WR’s get better w/ Benjamin? Personally, i believe they absolutely did but we won’t know this until the season starts. What i do know is that they got different. They got quicker, faster, and more explosive. They finally have a deep, big-play threat that can stretch the defenses which they haven’t had in a long time.

    I can see it now; Weeden play action fake to Richardson, the safety bites, Weeden hits Benjamin deep over the top of the safety for the score. McCoy couldn’t make that throw over the safety, it was like he was throwing a hail mary and had more hang time than a punt.

    The Browns are better today than they were at this time last week. Buckle up and get ready for a great season! 

  • Alexander Presser

    idk why people are suprise we didnt take a reciever early as heckert said you cant just draft fot need

  • The_Real_Shamrock

    Wow…well okay personally I disagree there were WRs to be had that could have been selected #37 or later.  I don’t see Benjamin being some sleeper that will come in and produce to the degree you seem to think but that’s why they play the games.  I hope your right.

  • Derek

    Trent Richardson??

  • Derek

    The only thing I remember K2 dropping was his motorcycle

  • BenRM

    then they should probably hire you instead, b/c your plan is right. I mean, seriously, what kind of question is that?

  • kev

    stability and improvement are compatible. And even though the record doesn’t show it, I really think the Browns improved last year. Especially on the defensive end. If the offense didn’t work I really think the Peyton Hillis saga and play had something to do with it. I’m not saying they are going to be world beaters. But as it has been noted on this site, success in the NFL doesn’t happen overnight although some times when you look at the record it looks that way (see 49ers). 

    And as I’ve already said here a bad record next year (and with the schedule it’s entirely possible) the browns would be in a good place to make that jump in ’13 (with of course solid drafting). 

  • kev

    I would add that stability in the FO is necessary for improvement. If you start from scratch every time it makes it really hard to improve…

  • Kunal

     Just to play devils advocate, if Sanu turns out to be a productive receiver for the Bengals, there is no guarantee that he could have done that for us.  He has AJ Green playing opposite him that defenses will have to focus on. Who in Cleveland commands that respect and would take the pressure off of him?

  • Garry_Owen

    Your Honuh, Ah submit that the question posed by the esteemed counsel to Lucifer is entirely out of line and irrelevant. 

    Seriously, though, I understand what you’re saying.  I think the better question, though, is whether Benjamin is better than Sanu – since we elected to go with one and forego the other, at least in terms of drafting a WR.  I can see how Benjamin is a different type of player, and one that sort of fits the “Desean Jackson” mold that I think Heckert was looking for; but I just can’t justify in my mind any comparison that, on the whole, would tell them to forego Sanu him.

    In the end, I’m just still struggling with their Round 3 philosophy – but I’m willing to give it a chance.    

  • dan

    Stability only leads to improvement if it is tied to competence. Otherwise, you just have stable losing. Surely at some point before 2033 the fans have a right to expect either a winning season or someone else having a shot at it. I’d just like to know when.

    While I’m happy for you that you see improvement, I want to see more wins. The reality is that teams that improve improve their win totals. Contrary to cliches about it taking time to build a winner, teams that are building winners show improvement every year as they build; the increase in win totals doesn’t happen all at once. It doesn’t go: Year 1, 4-12 and bad, Year 2, 4-12 but better, Year 3, 4-12 and better yet, Year 4, 4-12 but a really good 4-12, Year 5, 13-3 and the Super Bowl. Rather, it goes like the Lions: 0-16 prompts a change, 2-14, 6-10, 10-6.

    Every team with a new head coach this year but the Saints, which are a special case, will see a greater improvement in their win total for last year than Holmgren, Heckert and Shurmur will show this year even though they’ve had more time to “build.”. I’d place that bet today, if I thought anybody would take it.

  • TheRobot57

    It doesn’t matter if a QB can drill the ball through a hoop 50 yards down the field. Hoops don’t catch passes and neither do our receivers.

  • Ritz

    He drafted for need the entire draft.

  • Kunal

     I agree, I would have much preferred Sanu to Benjamin.  But I do, kind of, agree with Heckert in that there’s no reason to draft receivers just to draft receivers. What we need is someone who can come in and be the number one receiver and is far and away better than anyone we currently have.  I think adding Sanu would have just added one more to the stable (not saying Benjamin isn’t, but we got him in a later round)