May 21, 2013

NFL Draft: Cleveland’s Tom Heckert Came to Play

Often criticized for a passive approach to team-building, the Cleveland Browns entered Thursday night’s NFL Draft with a plan in place. With a fan base seemingly relegated to a feeling of pre-draft disappointment, Tom Heckert and his staff would not let his players get away from him, even if the cost would wind up being a little more than originally expected.

With the Tampa Bay Buccaneers hot after Alabama’s Trent Richardson, and Heckert not willing to gamble on the potential loss of a franchise running back, we became aware of the trade which would allow the Browns to move up to secure their guy. Richardson, clad in a light brown suit and a Brown tie — one which would later look pretty sharp with his orange and brown hat — caught wind of the trade live on the red carpet of Radio City Music Hall. As it was, the Browns offense received a considerable shot in the arm before the clock struck 8pm.

Knowing that their jobs were not done, the Browns front office then set their sites on the wide receiver position. Allegedly, their primary endeavor was to trade back into the teens to draft Notre Dame’s Michael Floyd, a player whom the Arizona Cardinals had pegged as their selection with the 13th pick. From there, the focus turned to Baylor’s Kendall Wright, their final first-round graded play-maker. A potential trade would be discussed, but nothing would be consummated. Wright was selected two picks ahead of the Browns who sat at No. 22.

Sensing that offensive linemen were falling and that the next tier of wide receivers would be available on Friday evening, the Browns — once again unwilling to gamble and lose out — opted to select the quarterback of their future in Brandon Weeden. Certainly, this pick may have been a lot earlier than many expected, but as Tom Heckert said, it simply wasn’t worth the risk.

“When you’re talking about a quarterback, we just didn’t think it was worth taking a risk,” Heckert said. “With a quarterback, we just wanted to make sure we got him and there were some teams that were interested behind us, so we decided to go ahead and get him. A couple guys got picked and it really wasn’t even an afterthought for us. As soon as a couple guys went, we knew we were going to take him and we really didn’t think about moving down.”

Weeden’s merits can be debated. He’s nearing 29-years of age, played in a spread offense and has been criticised for lack of experience against an NFL-level pass rush. Also rumored is the fact that the front office was told to address the quarterback position and to address it soon.

It’s rumored that the Browns had Weeden higher on their draft boards than Texas A&M’s Ryan Tannehill who would be drafted eighth-overall by the Miami Dolphins. Agreeing with the front office’s analysis of the quarterback, however, is different from any debate regarding where he was selected. With the second and third rounds waiting in the wings, and several players of interest still available, Heckert’s willingness to secure players rather than wish upon their availability should be commended. If anyone knows anything about poor luck when it comes to sport, it should be fans of the Cleveland Browns — wagering on such has proven to be fruitless many times over.

For months, thoughts were that the Browns would move down and merely take the best remaining player on their draft boards. Already having 13 selections at their disposal, the team was rumored to be looking for additional ones.

The free agency period came and went with the Browns having little to show. After all, re-signing players and adding lower-tier defensive linemen while other teams throw contracts around like rag dolls is far from the sexy, headline-making course of action.

But once New York City played host to dozens of prospects and the War Room seats in Berea, Ohio were fully accounted for, sitting on hands was no longer an option. As the Browns head into Friday night, two of their needs have been addressed. How the team attacks the others remains to be seen; do not count out more trades as the top end of the second round is shaping up to provide a ton of value. If anything became evident, however, it’s that Tom Heckert and Company came to play.

(AP Photo/Tony Dejak)

  • Shadow_play

    Shore the line and get a Receiver and we may be on to something here.

    As much as I think it was too early to get Weeden at 22, if he manages to be a Good QB that can complete some passes and get us some wins it won’t matter where we got him.

  • Saurabhgup

    So you think selecting Chris Weinke Redux was evidence they came to play?  really?  Who is he gonna throw to?  Who is going to protect him on the right side?  Given even one of those two Colt could have succeeded. 

    Seriously am starting to think this Blog has been co opted by the Browns Front office.  

  • jewpants

    Hope Weeden is everything H&H think he is, cause he’ll have to do it without decent receivers and with 2/5 of an offensive line.

  • MrCleaveland

    “With a fan base seemingly relegated to a feeling of pre-draft disappointment . . .”

    Scott, I don’t know where you got that from. From everything I heard, read, and seen, the fans were universally geeked with anticipation of a great draft in which we stock the offense with playmakers. There was pre-draft excitement. The only arguments were over which studs we should take.

    Then they go and draft Weeden, and let the air out of everybody’s balloon.

    If anything, it’s post-draft disappointment that a lot of people are feeling.

    And there’s a thin line between aggressiveness and desperation/panic.

    But, as they say, it is what it is, so there’s no point in me whining about it anymore. Let’s just hope the Browns make up for it tonight.
     

  • Garry_Owen

    I’m coming around to this way of thinking.  If he starts day 1 (and he HAS to, make no mistake), and we’re able to pick up the right WR and RT, and we win some games this year, this will all be moot.  Tonight is huge. 

  • WFNY_DP

    I’m not in the tank for Weeden, but come on. We literally have a pick in the first five coming up, and there are two decent tackles on the board.

    Again, I’m not rah-rah for Weeden; far from it. But, let’s give the other six rounds of the draft a chance to, ya know, actually happen before we assume there will be no RT or WR added.

  • Jack

    Stop thinking Colt McCoy could succeed as a professional. He can’t throw more than 10 yards. 

  • Saurabhgup

    the point missed is Weeden had Blackmon to throw to.  
    this article is much better the PR piece for the Browns front office posted by WFNY.
    http://network.yardbarker.com/author/article_external/10657469?widget=true 

  • Chucky Brown

    I have never been more convinced that there is no plan. I dont feel either player drafted is going to have an impact

  • http://www.waitingfornextyear.com/ Scott @ WFNY

    Because I don’t feel that we can judge the first round in a vacuum – I know, what fun is there in not being reactionary?! – the blog is co-opted by the Browns. Got it.

  • http://www.waitingfornextyear.com/ Scott @ WFNY

    A very substantial number of individuals I spoke to thought a trade down was imminent. Couple this with the Tannehill rumors, and there were a lot of people not very confident about last night. Once the trade happened to move to No. 3, that quickly evaporated.

  • dwhit110

    2 decent tackles and Stephen Hill. It appears that the gamble to take Weeden at 22 instead of 37 could have paid off based on the options we’ll have with our first pick tonight.

  • Max

    I was totally in agreement with trading up to 3 to ensure we got Richardson. I said to my wife “I’m most happy about the fact they they controlled their destiny instead of sitting around, waiting for things to happen to them and then making excuses about why they couldn’t get who they wanted”

    And then when they took Weeden at 22, I was borderline apoplectic. I don’t know if Weeden is going to be any better than Colt. My opinion doesn’t matter though and I know that. However, instead of hearing about how “they made sure they got their guy” in Weeden, I make something else out of Heckert’s comments. I hear, “we wanted to go RB then WR in the first. We wanted Floyd. We failed. We wanted Kendall Wright. We failed.  Then, our strategy busted, we took the guy who we had pegged at 37 because we panicked. We spent 3 offseasons talking about patience and strategy, and two drafts in a row we have made decisions under pressure that belie our words” (trading back up for Taylor for seemingly no reason, then taking Weeden at 22)

    and oh yeah- we wanted Bradford, failed. RGIII. Failed.  Also, if Weeden was so good at 22, and it was pretty obvious for the last 4 months that Weeden would be there at 22, why even try to get the #2 pick for RGIII? You offer up 3 first round picks, complain in the press about inside dealings and then try to tell me this is who you wanted all along, its justified we take him this high?

    They can do whatever they want with their draft picks and roster. I don’t pay the bills. I’m just a fan. In the end, I dont matter to them 1 one-millionth of a percent as much as they matter to me.  But I will not allow them to treat me like a fool.

    All that being said, Ill see you Sunday :) (and that’s the problem…they have us by the short hairs and there’s not a thing we can do about it)

  • The_Real_Shamrock

    I don’t believe it was TB after Richardson I heard on multiple channels and read some where that they wanted Claiborne.  Dallas swooped in and got him one pick in front of TB after they traded down.  TB was more then happy to select Barron.  Then they ended up getting Doug Martin as a compliment to Blount.

  • Lou

    The thing about this pick is that Weeden has to be an All-Pro QB by 2013 or this is an absolute waste of a pick.  At 28 (he will be 29 in Otc) Weeden has a small window to be a really productive QB.  Heckert went with the player with the highest risk possible.  If he misses on this pick (and we will know by the end of 2013) then he and Holgrem need to go. 

  • The_Real_Shamrock

    Well you got your big, strong armed, old QB now so lets see what happens.  Personally for the sake of all the people who whined about McCoy’s arm strength I hope you have your guy otherwise in two years we can repeat the same process.

  • ClemJax

    He came to play with his and Holmgren’s jobs maybe.

    They went all-in here with these two moves, and while I generally hesitate to set arbitrary bars for success, isn’t the bare minimum expectation here the 2013 playoffs? I mean, with any high running back pick and a older QB, the contention window is so small anyways, that even the smallest delay risks making this first round an unmitigated disaster. Weeden has to start day 1 and McCoy has to go – the fanbase will implode if there’s a “competition,” and I”m trying to remember the last time a QB competition actually worked. If “5 wins aren’t enough” and you intentionally set a timeframe on contention hopes, missing the playoffs next year (let’s be honest, this year is a wash) pretty much means H&H get their ticket out of town, no?

    I’m sorry, I generally try not to be a downer, but last night was the first night I legitimately thought “what the hell is this team doing?” I’d love to be wrong, but dang…something here just doesn’t feel right.

  • The_Real_Shamrock

    They could have drafted Reiff or DeCastro and still gotten Weeden at #37 which would have been more acceptable.  I suppose if they get either an OT or WR at #37 it won’t really matter EXCEPT Reiff was a perfect choice at OT.  They still need a WR heck I think they need two now with who is left myself.  To bad they didn’t participate in free agency.

  • The_Real_Shamrock

    I’m hoping for Massie then I’ll feel better.

  • http://twitter.com/Pelderskelter Patrick Elder

    I’ll be very happy if we end up with 2 of Stephen Hill/Reuben Randle/Alshon Jeffrey/Brian Quick/Mohamed Sanu and 1 of the RTs  still available in the second round by way of trade up.

  • http://twitter.com/Pelderskelter Patrick Elder

    What’s up with people judging the draft so harshly already after the first round? If we pick a couple good receivers and an RT we’ll all be perfectly satisfied with this draft. At least save the vitriol for after the draft is completed. I choose to stay positive, anticipatory, and open-minded as we go through the draft.

  • Is_this_a_pimple_or_a_boil

    Exactly…..what came first the chicken or the egg.

  • CentralCityBrowns

    I can’t believe people are panicking like the draft is over.  It’s the first round!!!  We still have 8 more picks in a draft that has a ton of depth at the WR position.  And by the way, who drafts a RT in the first round?

  • CentralCityBrowns

    What?  What planet are you living on?

  • CentralCityBrowns

    How old was Kurt Warner when he started his first game?  28 and change.  I think  he developed quite nicely, aka a Hall of Fame career.  I’m not saying Weeds is going to be a HOFer, but his age won’t be the thing that prohibits it.

  • http://twitter.com/bbo13 B-bo

    A team that’s been a revolving door of suck at the position for more than a decade, perhaps? At least, that’s who SHOULD draft a RT in the first round.

  • http://twitter.com/bbo13 B-bo

    Well good for him. In the meantime, I’ll be withholding any and all financial contributions to this team until next season at the earliest. Show me some sign that Weeden wasn’t the biggest draft mistake in Cleveland since ’99 before I buy another ticket or any of the new fancy Nike team gear. I’ll watch from a distance until then. Rooting hard and hoping for the best, but not expecting it.

  • http://www.waitingfornextyear.com Craig Lyndall

    Holgrem!

  • REEPJP

    There are two alternatives here and I haven’t heard or seen many people talk about this since Heckert’s “who knows if I’ll even be here in 5-6 years” comment.

    1.) Weeden turns out to be a stud right out of the gate, we get 5-9 (9 being optimistic) good years out of him, we all apologize to Heckert and everyone lives happily ever after.

    2.) Weeden is no good, stinks up the yard, the Browns are bad this year and the following and Tom/Mike are “relieved” of their duties in the front office.  If this scenario happens, why do H&H care one bit that the franchise has a 32 year old 3rd year QB that stinks?
    Sure this makes the assumption that Weeden’s success goes hand in hand with the team’s success, but I think one thing we can all agree on is that 9.9 times out of 10 a good team has a good QB (Tebow/DEN last year being one of the exceptions).

    If they’re comfortable hitching their wagon to Weeden and not Colt, so be it.  Seems to me like they ARE desperate…..desperate to keep their jobs following the 2013 season, and they feel this gives them the best chance to keep them.

  • Harv 21

    Mini-vent:

    - I don’t agree that Weeden has a necessarily tiny window of time to succeed. He’s not a guy who relies on his legs. And if he gives us 5 years that’s as long as Bernie was effective. I have no idea how he’ll do but some of these time cut-offs are pretty random.

    - don’t know why people assume Heckert “panicked.” Sometimes you see teams late to the announcement. Browns jumped in what looked like less than a minute, right after the previous pick. This was certainly a contingency they prepared for when they ranked players, needs and scenarios. They liked him enough that they wanted to secure him. I may not agree with their opinion of him, but have no reason to think some blogger knows better than Heckert the level of interest elsewhere or how good he’ll be.

    - This a.m. I heard both a local and national radio guy say “if they had just taken Julio Jones last year they’d now have both Jones and Richardson.” Uh, no. With Jones they probably would have won a few more games and not had the position or extra picks to get Richardson.  

  • 216in614

    good points…

    Sam Bradford…failed.
    RGIII… failed.
    Floyd…failed.Wright…failed.

    Weapons for Colt…failed.
    Build a team around McCoy and Hillis after they beet NewEngland and Saints in 2010 showing huge promise…failed.

  • Big Z

    Colt’s going to be a career backup… 

  • Big Z

    I agree that they need WRs badly, but they already have two 1st round picks on the line (Thomas, Mack). If they would’ve drafted DeCastro or Reiff over Weeden, that would’ve been one HELL of an expensive O-line. Gotta save some $$ for your play-makers. I hear they tried to get Garson but he wouldn’t come here. DEFINITELY need receiver help… since like 2008… 

  • Big Z

    Steve Young when he got his first start w/ San Fran. That worked out pretty good too…

  • http://twitter.com/Pelderskelter Patrick Elder

    Every organization misses on a bunch of what they want. What matters is eventually find the right players. If you continue to utilize this negative mindset, you’ll never be happy with the Browns.

  • Max

    according to the NFL.com ratings, there are 10 tackles left on the board who have a rating between 88.0 and 82.0, for what that’s worth. I guess that makes me feel a little better.  

  • bumsquare

    Holy smoke! That article was written horribly!

  • The_Real_Shamrock

    The Browns don’t need to save money they aren’t the Indians besides you were talking about an OL at #22 not in the top five.  Not only that but the draft picks are slotted now with salaries.

  • AJ

    That’s what tonight and tomorrow are for.  Did you really think they were going to fill all their holes with 2 picks in one night??  Give me a break!  Their are plenty of decent OL and WR to grab tonight!

  • The_Real_Shamrock

    The Minnesota Vikings and Detroit Lions just to name two this year.

  • Lars

    Hodor? Hodor! Hodor.

  • Harv 21

    no, Steve Young is not an example. First played professionally against decent competition in USFL, then 2 year NFL starter in Tampa, then Montana back-up for a few years with periodic starts, then given starting  SF job.

  • 216in614

    Maybe it works it just seems like a huge gamble. I was willing to go with their plan of build through the draft and give them time but now they changed directions going into more of a win now with 2 draft picks with short life spans??? It just seems like they are all over the place. 

    The Weeden pick wouldnt be so bad but why not make him beat out McCoy? Also its basically saying we are going after a true elite QB prospect next year.

  • Max

    out of curiosity, have there been many moments in the last 20 years to be happy with the Browns? Is that really our fault? Are you suggesting that our negative perception of the Browns is the reason they are consistently horrendous?

  • Max

    i think you may be on to something here. I get the feeling they didn’t think they could wait to try and get Barkley or whoever happens to be the #1 QB next year

  • http://twitter.com/bbo13 B-bo

    Doesn’t make reaching on a geriatric former pitcher (one who spent his football days in a spread offense against the ultra-elite defenses of the vaunted Big 12, no less) any more palatable, I’m afraid.

  • http://twitter.com/bbo13 B-bo

    What matters isn’t “was someone else after Richardson?”. What matters is there were quality guys (Kalil and Claiborne) who could have filled big needs. RB was certainly an area of need as well, but there were other options. Kalil at #4 means you could go with a guy like Hill at #22. Claiborne at #4 means Hill or a guy like DeCastro or Reiff at #22. Weeden would have been there at #37 and, if some team had looked to move up, THEN we could have used the picks we blew moving up one spot to #3 to move up on Weeden if he was that important to our plans.

    It’s not that I hate the guys we got. And I can live with what we gave up for Richardson, even if it wasn’t necessary. But this Weeden pick–that early–will haunt us.

  • The_Real_Shamrock

    Wasn’t Weeden a farm hand in the Yankees system?  If so, uh-oh, we know how people feel about Cleveland athletes and the Yankees. 

  • Team Brady

    Did one the WFNY bloggers really just mock a patron for a misspelling?  Sweet.

  • BenRM

    The vast majority of Browns fans are not happy if they are not outraged by something. That’s all I learned last night.