We don’t talk politics here at WFNY. Sometimes, politics crosses paths with sports, though. It appears that in the battle between Sherrod Brown and Josh Mandel, someone is looking to exploit an anti-LeBron James sentiment in order to convince people that Josh Mandel has something to hide from a campaign finance standpoint. Obviously, this site won’t be weighing in on any kind of debate between Sherrod Brown and Josh Mandel, but it is an interesting tactic that this group, Workers’ Voice, is attempting to use in June of 2012 as LeBron James plays in his second straight NBA finals with the Miami Heat.
I am mostly curious how effective this campaign will be for the group that runs independently of any actual candidate. If this tactic was used right after “The Decision” I am guessing it would have been very effective. Now? I’m not so sure. Is LeBron hatred running its course for a lot of people? In my little circles on Twitter, the feelings have changed, if not evolved. A lot of the anger has become stale or subsided. There’s definitely a lot of anti-LeBron sentiment, but there’s also a bit of a backlash against the hackneyed “Le-Nicknames” like LeQuit, etc.
So what do you think? Not about Josh Mandel or Sherrod Brown, of course. What do you think of the marketing campaign. Good idea or bad idea? Effective or ineffective? Obviously I’m talking about it, and giving it awareness, but other than that.
Update: after searching more thoroughly through the organization website, I found the following about this ad campaign.
The ads will also be targeted toward people searching on Google and Bing for information on Game 4 and/or Lebron James who, like Josh Mandel, has been accused of being unable to do the job he was hired for in Ohio, and wanted to take his “talents” elsewhere.
Upon further review, I find it to be a pretty strong shoe-horn of LeBron to an issue where the comparison doesn’t fit. Regardless of their criticisms against Mandel in this ad, I am giving the concept a thumbs down, personally. Both were unable to do the job he was hired for in Ohio? Ew.