Well, that didn’t last very long. After two years, the Cleveland Indians have decided to temporarily postpone the implementation of the Snow Days event that transformed Progressive Field into a winter wonderland. Here’s Indians President Mark Shapiro talking to Cleveland.com about the decision:
“We’ll at least take a year off and think about it. What will the next iteration of Snow Days look like? How frequently do you do it?” he said. “We want to make sure that what we have is an event, rather than something that’s expected.”
The Snow Days promotion was a hit for some families in the area, but clearly not enough. For baseball teams throughout the country in cold-weather locations, it’s likely difficult to transform their parks into year-round money-making facilities, something that basketball arenas such as Cleveland’s Quicken Loans Arena can easily do. I’ll be anxious to see if this promotion ever returns to the area, as it’s always going to be tough to draw crowds that never usually would consider the Prog as a winter destination.
[Related: Shapiro: “Snow Days” Set to Lose Money for Second Straight Year]
