The Ohio State University adopts “Block O” as its symbol

00cOSUSealThough it has been featured on nearly every piece of apparel dedicated to the school, The Ohio State University has formally adopted the “Block O” as its identifying symbol.

To clear up any confusion, the Block O was primarily used for athletics only — the logo will now be a part of the academic areas of the institution as well. The university trustees reportedly voted on Friday which means the Block O will replace the round O in the official university seal, which is used on diplomas and official documents.

“We engaged hundreds of students, alumni, faculty, staff and parents through the course of this project and looked for a visual cue,” Jacquie Aberegg, associate vice president of marketing, said. “We learned there is a common link – that the symbol is symbolic of all of those things, the breadth and depth of the academic program and the connection to the athletics. The block O is the best of our history and will help carry us into the future.”

Also changing will be the “Ohio State” script that is feature inside of the athletic version of the logo. Previously, this script was white with a thick black outline; going forward, it will be entirely black. The alumni assocaition will reportedly continue to use the Block O with the buckeye leaf in the bottom right-hand corner.

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  • Garry_Owen

    The Alumni Association uses the Block O with the buckeye leaf in the top left, not the bottom right.

  • Fern

    “Previously, this script was white with a thick black outline; going forward, it will be entirely black.”

    I’m not a fan of that change.

  • MrCleaveland

    You’ve got it upside down! (Okay, you don’t. I just couldn’t think of anything funny.)

    BTW, the O on the old shield looks like just an innocuous circle rather than an O. So this is a worthwhile change.

    Finally, I love the way marketing types talk about changes to logo designs as if they hold some monumental significance: “Our new design clearly imparts the symbiosis of preternatural concepts as they relate to the confluence of rational hemispheric blah blah blah blah blah . . .”

  • MrCleaveland

    Neither am I. But I am even less a fan of the hackneyed, meaningless phrase “going forward.” This tedious bit of mindlessness should be outlawed, with stiff consequences for scofflaws.

  • Garry_Owen

    Every fall for years I have hung an Alumni Association flag from my house. Just recently I learned that my whole neighborhood thought that I was in favor of legalizing marijuana. Notwithstanding that I may not live in a very “smart” neighborhood, mayhap a logo design change is in order?

  • Fern
  • Fern

    yeah, yuck. a change just to change? to better justify the black on a lot of the uniforms?

  • MrCleaveland

    You did say you live in Pennsylvania, right? That probably explains it. You could paint a giant O H I O on the front of your house and they still wouldn’t get it.

  • Kildawg

    Most people in PA are dumb. They rely on a groundhog to tell them when spring will come early or not. That groundhog lies anyway. It’s winter from Labor Day to Memorial Day with the other ‘100 days’ being summer, and it’s always construction season.

  • Joe Flaccid

    Interesting take. I actually think it’s an improvement, although I would like to see some gray in there. Never cared much for this logo, but it looks a little cleaner and less “busy” with the black letters.

  • MrCleaveland

    Speaking of new logos, I find that the new expression of the WFNY logo favorably conveys a contemporary paradigm to the zeitgiest of the synergy.

    IOW, I like it.