To clear up any confusion, the Block O was primarily used for athletics only — the logo will now be a part of the academic areas of the institution as well. The university trustees reportedly voted on Friday which means the Block O will replace the round O in the official university seal, which is used on diplomas and official documents.
“We engaged hundreds of students, alumni, faculty, staff and parents through the course of this project and looked for a visual cue,” Jacquie Aberegg, associate vice president of marketing, said. “We learned there is a common link – that the symbol is symbolic of all of those things, the breadth and depth of the academic program and the connection to the athletics. The block O is the best of our history and will help carry us into the future.”
Also changing will be the “Ohio State” script that is feature inside of the athletic version of the logo. Previously, this script was white with a thick black outline; going forward, it will be entirely black. The alumni assocaition will reportedly continue to use the Block O with the buckeye leaf in the bottom right-hand corner.