Though he has yet to officially announce his plans to enter the upcoming NFL Draft, Texas A&M quarterback Johnny Manziel has reportedly agreed to sign a deal with Maverick Carter and Cleveland’s LRMR. Per ESPN’s Darren Rovell, Manziel has chosen Select Sports Group out of Houston to be his contract agency and LRMR, the firm run by Carter, LeBron James’ childhood friend, will be responsible for his marketing.
In his latest mock draft, ESPN’s Todd McShay projects Manziel to be the fourth overall pick, the pick presently owned by the Cleveland Browns, a team in dire need of a quarterback. Per Rovell, Manziel has reportedly always admired James’ “off-the-court business empire.” Manziel was seen sitting court side with Carter at a recent match-up between the Miami Heat and Golden State Warriors. The quarterback famously made headlines for treating himself to court-side seats for an NBA Finals game last season, also featuring James and the Heat.
Last month, Manziel said he befriended James while he was being investigated by the NCAA this summer for signing autographs for memorabilia brokers. The quarterback told “The Dan Patrick Show” that the two athletes would send texts to each other every day during that time.
“Everyone was coming after me, and there was so much criticism,” Manziel said. “I feel like LeBron deals with that every single day of his life.”
If Rovell’s report proves to be true, prepare for several months of discussion surrounding “brand” and locations where Manziel may (or may not) be able to maximize his earnings potential outside of his NFL rookie contract. Safe to assume that Cleveland, an market where the most popular football player does local Chevrolet dealership commercials, would be on not-so-marketing-friendly lists.