Say what you want about the product on the field over the last week or so, but the Cleveland Indians are undoubtedly listening to their fans. In an effort to better connect with fans at Progressive Field, the team, in partnership with Verizon Wireless, has announced a roll-out of what their referring to as new Distributed Antenna System (DAS) and Wi-Fi network.
These updates aim to offer fans more reliable access to social media applications while allowing them to check in on ever-growing MLB.com At The Ballpark app while within the confines Progressive Field.
It was just a season ago when the entire city of Cleveland was essentially blacked out in the way of cell signal when 41,000 fans (plus those who were simply downtown) attempted to utilize their mobile devices. As tweets and image uploads on a variety of networks become a larger part of the in-game experience, the Indians obviously saw this free marketing as an opportunity worth addressing.
“This implementation will significantly enhance fans’ digital experience at the ballpark by making social media and their favorite apps more easily accessible, as well as completing common functions like making a call or sending an email or text,” said Neil Weiss, the Indians Senior Vice President of Technology and Chief Information Officer via press release.
MLB.com At the Ballpark personalizes fans’ trips with mobile check-in, social media, offers, rewards and exclusive content. It comes complete with concourse maps, food and drink menus, player entrance music info (with the ability to purchase songs on iTunes), and seat upgrade functionality. The Indians plan to offer exclusive deals to those who utilize the application. Getcha smartphones ready.