According to reports at Sports Business Daily, DirecTV and the NFL are nearing a deal that will eclipse the current $1 billion per year that the NFL currently makes. I’ve talked about NFL Sunday Ticket frequently in the past, and it’s no surprise that DirecTV is coming up from their current rate to keep exclusive rights to NFL Sunday Ticket. It’s been reported that AT&T’s $49 billion acquisition of DirecTV hinges at least partially on DirecTV retaining NFL Sunday Ticket.
I’m not an unhappy customer of DirecTV or NFL Sunday Ticket. Other than what it costs me to pay for the package, I think it’s great service. But the cost is pretty harsh, to be perfectly frank. I pay for Sunday Ticket because my wife is a Colts fan. That not only costs me more for Sunday Ticket, but it also costs me the bundling effect that most cable customers enjoy. I pay more for everything at the end of the day.
I was hoping that YouTube would break up this marriage and disrupt the industry a bit. I thought Google with it’s $60 billion on hand and estimated $5.6 billion in annual YouTube revenues might be interested in poaching two million Sunday Ticket customers from DirecTV. Imagine how many Sunday Ticket subscribers there could be if anyone with any cable package or Internet package could buy in on YouTube? It would smash two million, easily.
Alas, it appears that it isn’t meant to be. Despite the clear future where cable and satellite customers won’t have to pay for things they don’t want, it appears the old way of doing business will continue to live a little while longer. It’s just very frustrating to me when reality trails logic and capability with regard to technology.