Browns quarterback Johnny Manziel is currently awaiting approval for the “Johnny Football” trademark, but the Orange and Brown’s No. 2 is taking things a step further with his reported application for the trademarking of “Johnny Cleveland.” ESPN’s Darren Rovell reports that the Johnny Cleveland trademark would be the 10th such a filing by Manziel’s marketing team, including “JFF,” “ManzIIiel” and “The House That Johnny Built,” a reference to the newly renovated Kyle Field on Texas A&M campus.
Records with the U.S. Patent & Trademark Office (USPTO) show that last Manziel’s company, JMan2 Enterprises LLC (seriously), filed for the moniker with the intention to use it on athletic apparel and footwear. Apparently, some other folks looking to make a quick buck had attempted to do the same a few days back, but were denied based on Manziel’s well-known existence.
Despite that whole back-up quarterback thing, Manziel still has the No. 1 best-selling jersey on the NFL’s official store, NFLShop.com, based on sales from April through August.