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September 17, 2014The long awaited official release of the LeBron 12 finally took place. After months of speculation and leaked images, Nike invited a slew of people out to their campus at Beaverton where they would all raise the curtain on the 12th edition of LeBron James’ signature line.
Designed to enhance LeBron’s explosiveness while combining three key benefits—superior cushioning, harnessed support and natural flexibility—Nike Basketball teamed up with the science-led Sports Research Lab for in-depth analysis on athletic performance and scientific testing. The result of their tests and design concepts: The LeBron 12, designed to, as Nike puts it, “advance the game of basketball’s best player.”
The LeBron 11, while a big seller in retail, was not worn often by James last season. The 12 aims to right that ship. Five visible, hexagonally-shaped Nike Zoom Air bags in the outsole of the LeBron 12 are said to enhance natural motion while providing accelerated explosiveness with each step. Nike Zoom Air (the visible air pockets that have been prevalent in Nike basketball shoes since in 1995) are now the hexagonal pattern that will highlight The Twelve. It’s mapped similar to the first Kobe Bryant shoes released by Nike, focusing on the pressure points of the foot where it’s most needed for basketball performance.
In addition to the hexagonal sole, the shoe comes equipped with breathable Megafuse, which is a one-piece sleeve for support, a phylon midsole for stability and (surprise!) a flywire upper.
During the release, Nike dropped a handful of mind-blowing stats: James runs approximately three miles per game; while the average player takes 13 strides to get down the court, James can do it in nine; many of James’ dunks pack more punch than that of a boxer—you get the picture. The first seven colorways of the Nike LeBron 12 scheduled to release (the best of which is easily the red and white “Heart of a Lion”) are allegedly inspired by LeBron’s game, physical attributes and the analysis that went into the developing his latest signature shoe. The first colorway, known as the ‘NSRL’ the Nike Store as well as select Nike Basketball retailers on Saturday, October 11. They will retail for $200.
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