A Space Jam Reboot? LeBron James to team up with Warner Brothers

Is King James morphing into the new King of All Media? Cleveland Cavaliers forward LeBron James is coming off of a whirlwind season on the court, but one that also saw him be the feature of Bleacher Report’s Uninterrupted video series; his production company, SpringHill Entertainment, saw the launch of a television show, Survivor’s Remorse; James produced the first ever NBA Fashion Show during All-Star Weekend; and now, SpringHill Entertainment has reportedly entered into an agreement with Warner Brothers Entertainment that will lead to even more movies, television and digital content.

According to the Wall Street Journal:

The basketball icon and co-star of the newly released movie “Trainwreck” is forming a production partnership with Time Warner Inc.’s Warner Bros. Entertainment that spans movies, television and digital content.

The deal pairs the world’s No. 1 basketball star with the largest television and movie studio, based in Burbank, Calif. For Mr. James, the agreement will provide him with a home to build on his entertainment aspirations and the backing of a media giant with global reach.

“To be able to partner with Warner Bros. will allow me to do some things I’ve always dreamed of,” said Mr. James, a longtime TV and movie buff who said he used to fantasize about being Batman.

James’ role in the movie Trainwreck has led to plenty of accolades, and saw the Cleveland market see a 66 percent increase over expected ticket sales. According to WSJ, SpringHill Entertainment had been shopping for a studio partnership for several months and talks with Warner Bros. heated up in the spring.

As many are noting, Warner Brothers owns the exclusive rights to the Space Jam, the mid-90s movie that stared Michael Jordan, Bill Murray and a cast of cartoon characters. A Space Jam 2 had been rumored in early 2014. Representatives of James denied the claim that he would be involved, but the four-time MVP stated that “I’ve always loved Space Jam. It was one of my favorite movies growing up. If I have the opportunity, it will be great.”

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