“When’s the schedule coming out?” This was a text I received every few days since LeBron’s return to the Cavaliers. For weeks and weeks, many have been on edge. No official announcement came at first – the NBA had been said to want to delay the release to closer to mid-August.
Finally, there was news. The schedule was set to be released at 6 p.m. Wednesday, Aug. 13 on NBA TV. The NBA’s marketing was brilliant. They had kept the free agency circuit on edge just enough to then kickstart an entirely new news cycle with the schedule reactions on their own network. [Read more...]