June 20, 2013

The One About SI’s Use of a Cavaliers Trademark on a Miami Heat Cover

Time and time again, Clevelanders are told to just “get over it” with reference to LeBron James and his move to Miami.  And then time and time again, we are confronted with images like those to the right.

A Sports Illustrated for Kids cover that features the Miami Heat, only with the “Big Three” dressed in Wine and Gold jerseys, with hats that resemble the Cavaliers of old and the slogan that graces almost all things Cavs: “All For One.”

The Cavaliers, as told to WFNY, own the trademark registration on the phrase “All for One. One for All” in several different classes.  We have seen it on the commercials, the t-shirts and even the cheesy temporary patch that replaced “We Are All Witnesses” during the 2010 playoffs. 

But, as owners of the slogan, would the Cavaliers have much of a case against SI? [Read more...]