May 26, 2013

Food Review, and Fun in the Concourse

Like Scott, I was asked to join the fun of opening day in the Tribe’s new Social Suite. Rather than repeat the same stuff over again, I thought I’d offer a review of the new food items that food services provided for us in the suite. (Sorry gang, we were told the free food was strictly an opening day thing.)

There were several items to choose from, but for my taste one stood out far above the others. The Food Network now has a little station at the park, and the steak sandwich they offered up was tremendous. The steak wasn’t shaved like some steak sandwiches, it was a bit thicker but not too hard to take a bite of. It was cooked to a nice medium, and had this amazing sauerkraut-slaw. Don’t let the topping scare you away if you aren’t a big sauerkraut fan. It wasn’t overpowering at all. The roll was outstanding as well. A very nice crusty bread. Couldn’t recommend more highly. I felt sorry for my Lenten brethren. The Food Network area is on the Gate A side of the park (left field entrance) a couple sections from the gate. [Read more...]

Indians Attack Social Media on All Fronts

The Cleveland Indians started the day with a plan to rule Twitter in Cleveland.  By 8:45 AM Mark Shapiro was trending in Cleveland according to Trendsmap.  The Indians announced that Mark Shapiro and GM Chris Antonetti are now on Twitter.  With a single tweet apiece, the Indians’ brain trust was making themselves accessible to the fans.  All that pent up snark about Snow Days and country music concerts can now have a target, if that is how you wish to use it.  That was just the start for the Tribe.

They also unleashed a social media ticket discount.  By clicking a link and sharing the news with their Facebook or Twitter friends, Tribe fans were opened up to some ticketing deals.  But that wasn’t all either.

The Indians experimented last year with a social media deck in front of the bleachers.  The exclusive section featured wi-fi and a TV so that invitees could check out all the replays as well as the live action.  Well, creating that relationship with influential social media people is going a step further this season as the Tribe has moved the social media experience to a suite. [Read more...]