I want to root for the Cavaliers and the Cavaliers only. I’ve stated that a lot of times over the past year. I don’t want to watch superstar matchups on TNT and crack about Craig Sager and the boys back in the studio unless the Cavaliers are playing. This season that meant that I didn’t watch a TNT broadcast all year long.1 More and more though, I think those TNT fans are the target market of the NBA. And now, I have proof, albeit anecdotal.
I was walking around Aurora Farms the other day and I ran into a pack of dudes who were probably high school seniors. Certainly old enough to drive themselves to the conglomeration of stores. They were white kids, walking around talking about the NBA all wearing jerseys.2 One had Kevin Durant. One had Derrick Rose. One had the Houston Rockets iteration of Tracy McGrady and one had Raptors Vince Carter.3 They were quizzing each other on facts about their respective guys as I happened to run into them in both the Nike and Under Armour stores.
“Hey. Do you know what number Durant wears for the Olympics?”4 They were really having a lot of fun talking about the NBA while wearing their jerseys in a clear Cavaliers market with nary a Cavalier represented among them. [Read more...]
- OK. I watched one game when my family and I were driving to Orlando for vacation and it was on in the hotel bar somewhere in Georgia while I was unwinding with a beer. But I didn’t control the TV and I couldn’t hear the sound, so I don’t think it counts, really. [↩]
- They had neither sleeves nor the proverbial “guns” to justify going sleeveless, but that’s irrelevant to the story. [↩]
- Wouldn’t it be ironic if the McGrady and Carter duo were cousins just like McGrady and Vince Carter are? [↩]
- The answer is 5, BTW. [↩]